SXSW 2013The Other Singularity

frog has been kicking off SXSW Interactive by hosting the festival’s Opening Party for over a decade. Each year, frog Fellow Jared Ficklin assembles a team of designers and technologists to create “a large-scale, technology-driven social experiment”—treating partygoers to installations that challenge perceptions of technology and provoke fresh conversations about its context in our lives.

This year’s party, themed the Other Singularity, explored what happens when technology is embedded in new places and unexpected ways. Featuring a Crowd Sourced DJ with partner TouchTunes, Light as Ink, and a Robotic Zen Gardener, the event asked attendees to reexamine their digital lifestyles as technology inevitably shows up in even the most mundane places.

frog Sessions @ SXSW

Is This Progress? More Meaning in Our Digital Life Paul Pugh Vice President of Creative, Software Innovation	Survival Strategies for Brands in China Emily Chong AVP of Marketing, Asia	Designing Wearable Technology & the Augmented Self Ahmed Riaz Principal Designer	HTML5 Hacks Jesse Cravens Senior Software Engineer
The Wire Michael McDaniel Principle Designer

SXSW 2012Play

frog partnered with Microsoft's Coding4Fun team to create the ultimate “Maker Arcade.” 4,000 party-goers sweated it out, playing a variety of interactive games including Electro Tennis (think Pong, except bigger), Connect Four (a revitalized retro classic with each person representing one game piece), Light Trikes (a physical recreation of the Tron light cycle death race), and the highly popular Boxing Robots (Kinetct enabled 6-foot Rock'em Sock'em metal bots go at it.)

frog Sessions @ SXSW

China: Creators and Consumers of the Future Brandon Edwards Creative Director	QR Codes, Technology and a New Era of Fine Art Jeff Wilson	Prototype vs. Sim: Validating Software & UX Design Gregg Wygonik Principal Design Technologist	Prototype vs. Sim: Validating Software & UX Design Robert Tuttle Exec Tech Dir
China: Creators and Consumers of the Future Kaj Vatsa Sr Design Researcher	Mentor Session: Brett Close Brett Close	Prototype vs. Sim: Validating Software & UX Design Jared Ficklin Sr Principal Design Technologist	The Science of Good Design: A Dangerous Idea Ben McAllister Assoc Creative Director
Why Mobile Apps Must Die Scott Jenson Creative Director

SXSW 2011Playing With the
Time of Light

frog Sessions @ SXSW

Unwritten Rules: Brands, Social Psychology and Social Media Ben McAllister Sr Strategist

Unwritten Rules: Brands, Social Psychology and Social Media Kate Canales Creative Director

Creative Workshop: 80 Challenges to Sharpen Your Design Skills David Sherwin Sr Interaction Designer

One Codebase, Endless Possibilities: Real HTML5 Hacking Joe McCann Principal Architect

SXSW 2010How much is Too Much?

2010's theme, How much is too much?, explored the possibilities of augmented reality. From the 3D dance floor visualization and RIFD-enabled social tracking to the famous Augmented Reality Porta Potties (motion sensors and exterior augmented projections allow those outside to see your posture and how long you spend inside), frog's thirteenth party added unexpected layers of information to even the most minute party interactions.

frog Sessions @ SXSW

Designing for Awareness Robert Fabricant